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Return to ShopAbout STBG
Welcome
At Steve the Bike Guy, we are committed to creating community by making connections through bicycles.
At Steve the Bike Guy we welcome everyone who wants to ride a bike,
regardless of their age, gender, race, ability, experience, budget, or gear.
We know we won’t have the right bike, part, or accessory for everyone.
We know we won’t be able to fix every bike.
But visitors will always receive a warm welcome, answers to their questions,
and the information they need to keep rolling.
Since their invention, bicycles have been used as tools for liberation, providing essential transportation as well as a means of escape, both physical and mental. Bikes can support the rebellion, inspire conversation and drive change.
At STBG, we understand that bikes have also been used to divide rather than unify. That the cycling community can be seen as elitist and unwelcoming.
The peace/love icon on our kits, as well as the peace flag that hangs outside our Shop, are an inspiration and reminder of our goal to champion bicycles as tools for love, peace, and community.
Hello
meet our family
STBG is a true family affair.
Bicycles, from vintage to cutting-edge, have been Steve’s passion for 35 years and he’s been working on them for just as long.
Having started road racing with the United States Cycling Federation in 1988 and later moved to mountain bike racing with the National Off-Road Bicycle Association in the mid-1990s (organizations now known as USA Cycling). A bad crash while racing for UMass Amherst pushed him into mountain biking and the exploding race scene at the time.
Steve holds a USA Cycling Race Mechanics license after graduating in the 2011 program in Colorado Springs, CO; which is limited to 60 experienced mechanics accepted per year. He holds additional mechanical certificates from Park Tool, Shimano, and SRAM.
Kristin Brandt (aka The Bike Guy’s Wife) provides strategic marketing support to the Bike Guy, allowing her to combine her professional experience as owner of Sundin Marketing and Sundin Sports Marketing with her love of cycling.
An “adult-onset” amateur athlete, Kristin is passionate about encouraging more women and girls to ride bikes. In addition to leading the STBG Cycling Team, she also raises money for the Dana Farber Cancer Institute through the Pan-Mass Challenge and co-hosts the PMC Podcast.
Steve and Kristin are parents of two teenagers.
Anders is in college, managing academics with athletics and a job. During the summer he helps run the mountain bike program at the overnight camp he and his sister attend.
A junior in high school, Sophie serves as her class historian and plays goalie for her school and club team. On weekends she can be found lending a hand at STBG. Having recently embraced road riding in 2020 Sophie rode in her first Pan-Mass Challenge (PMC).
History
how STBG started
It all started with bikes.
Before he was THE bike guy with a shop full of tools and a wall of certifications Steve was a teenager spending all his spare time riding, as well as building and repairing bikes with whatever he found in the garage (ask him about using a chisel to cut cable). Bikes were his entertainment, transportation, escape, and obsession.
And yes, his mother tells the tale of his first ‘new’ bike which he may or may not have kept in his bedroom.
Before she was the Bike Guy’s wife, Kristin was an avid downhill skier and rollerblader who met a boy who loved bikes. He encouraged her to join him, first on the trails and then on the road, riding slow as she learned to keep up and love bikes.
Soon enough they were a young couple with two jobs, two young children, limited time, and even more limited budget, trying to fit in time to ride on bikes he built from frames found on eBay.
Before there was a Shop, there was a guy who received a degree in Geology while racing bicycles in college, who dreamed of turning a love of bikes into a career.
Before there was a team of racers and riders in blue and orange, there was a wife who nervously toed the line at her first triathlon while her husband provided neutral support. And then there were friends who joined in, supporting his dream each time they wore an STBG kit.
Before it was the home of STBG, there was a little shop with a long history of businesses (photo studio, yoga studio, and gift shop are some of which we’ve heard) that was spotted by a mobile bike mechanic with a Prius full of tools and a plan for something bigger.
We understand that it can be daunting to walk into a shop for the first time, particularly if you are new to cycling. We get that figuring out what you need, whether it’s a bike, gear or clothing, can be overwhelming (and expensive). And we know when our family rolls up in a branded van with multiple bikes on top, wearing matching kits, we can look a bit intimidating.
But before we were “STBG” we were new riders, new racers, and new parents and those experiences continue to shape the bike shop we own today.