A few years ago, Cycling Scotland launched a new campaign launched a campaign designed to help raise awareness and educate drivers on cycling safety. Part of the campaign, “Treat Cyclists Like a Horse” used humor to communicate three simple rules all drivers should know:
- slow down
- treat them with care
- give them their space on the road
Unfortunately, the advertisement ended up getting pulled by the Advertising Standards Authority due to complaints that one of the cyclists in the campaign wasn’t wearing a helmet.
Pass along this tip – together we can ride, and drive, safely!