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SRAM’s Force 1, “last year’s game-changing upgrade for cyclocross” received awards for both “Road Product Innovation of the Year ” and “People’s Upgrade Choice Award – Road” at Interbike this year.

Expanded for triathlon, criterium, and other disciplines, SRAM’s Force 1 offers a host of drivetrain options, all featuring SRAM 1x™ technologies, and the broadest assortment of braking options available today.

Stop by the Velo Studio and find out if SRAM’s Force 1 is right for your ride.