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Steve The Bike Guy

News & Updates

STBG Named Bicycle Retailer of Excellence

For the second year, Steve the Bike Guy has been named a Bicycle Retailer of Excellence by the National Bicycle Dealers Association of America.

During an intensive evaluation process, participating shops are graded on a range of categories including customer service; the shop’s interior and exterior; marketing and branding; business operations and profitability; community involvement, leadership and ride advocacy. Based on points awarded during the process, Steve the Bike Guy was named a Platinum level shop, the highest level awarded.

Founded in 2011 by Steve Brandt, an avid rider and licensed USA Cycling Race Mechanic, and his wife Kristin, Steve the Bike Guy is a family-owned and operated shop committed to creating community by making connections through bicycles.  Information about the Shop can be found at 

According to the NBDA “The Award celebrates diversity and excellence in bicycle retail. With a focus on inclusivity, the program unites retailers, suppliers, industry organizations, advocates, and consumers in identifying and highlighting exceptional bicycle stores across North America. These recipients are awarded not only for their excellence in retail but their integrity, inclusiveness, spirit, and commitment to grow ridership.”

A non-profit supported by the membership of participating retailers and industry partners The National Bicycle Dealers Association exists to strengthen these businesses through education, research, communication, and advocacy with the understanding that when we create thriving bicycle retailers the industry and the cycling community follows.

Bicycle Retailer Excellence Award 2022